The Erik Hazelhoff Roelfzema Award
A new literary award

Client
From 2010, the Foundation Erik Hazelhoff Roelfzema Award will grant a biennial literary prize in two categories: the Erik Hazelhoff Biography Award and the Erik Hazelhoff Incentive Award. The foundation is named after Erik Hazelhoff Roelfzema, better known as the Soldier of Orange. From 2010 the biennial award will be handed out by patron HRH Princess Irene of Lippe-Biesterfeld.
 
Business Unit
MCPR has the art of communicating, encourages brand-thinking in the industry and differs from beaten paths. Arts and culture seem to have a natural place in life, but organizations should make every effort they can to continue captivating the audience. This sector requires good artistic policy, which is inextricably linked with business and pragmatism.
 
Mission
MCPR was asked for an opinion on the best way to promote the Erik Hazelhoff Roelfzema Award. An important task here is to propagate the ideas of Erik Hazelhoff Roelfzema.
 
Strategy
Prior to the launch of the Award MCPR prepared a communication plan. MCPR approached strategically selected media to generate interviews with members of the foundation. Furthermore, MCPR has been responsible for the production and distribution of various press releases and for the accompanying of interviews.
 
Result
Following the launch MCPR generated much free publicity for the foundation and the award. This resulted in several publications in major Dutch newspapers (including De Volkskrant, De Telegraaf, Parool and NRC Handelsblad) and also in many records on online news sites (e.g. NU.nl and various literary websites).

links:

Erik Hazelhoff Award