Amsterdam Promotion
Amsterdam Promotion is the spearhead of Amsterdam city council’s promotional drive


A multitude of international companies have made the city their base and contribute enormously to both the national and local economy. Amsterdam is also a major tourist draw. The role of the tourist sector is becoming increasingly prominent and the promotion of the city both at home and abroad has a vital role.

MCPR works closely with international companies which are considering locating in or near the city. MCPR brings a fresh approach to promoting tourism – outside the official mindset. MCPR takes a proactive approach to government and commercial organisations.